Program Overview
This online course introduces learners to the principles, strategies, and technology of digital marketing. Video commentary from marketing professionals provides insight into the challenges and best practices of the field. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to demonstrate their knowledge of digital marketing and practice relevant skills.
The course covers the topics Content Marketing, Search Engine Optimization, Paid Search/Paid Advertising, Conversion Rate Optimization, Digital Marketing Strategy, Web Analytics, Google Analytics, Marketing Automation, Social Media Marketing, and Mobile Marketing.