John Van Heest

Assistant Professor of Digital Marketing
Business and Professional Studies
Digital Marketing
John Van Heest

For over 20 years, John served has served in marketing and communication leadership roles within the nonprofit sector, leading key audience building and branding initiatives for prominent cultural and arts-based organizations in North America, including museums, theatre and dance companies, and large-scale cultural centers. 

John’s expertise in digital marketing management, brand development, and IMC have extended into the university classroom in a teaching capacity, and he has taught at Point Park University, The University of Tampa, Drexel University in Philadelphia, and at McGill University in Montreal.

He has sat on the Board of Directors for the Boreal Theater and Community Arts Center in Millinocket, Maine, and he has been a member of the Faculty Board of Advisors for McGill University’s School of Continuing Studies. Previously, John has served on grant panels for the National Endowment for the Arts American Rescue Plan, the Pennsylvania Council of the Arts, as well as the Delaware Division of the Arts.  

John holds a master’s degree in marketing from WGU, a graduate diploma in public relations from McGill University, and a bachelor’s in art history from the University of Delaware.

Education History

2023/2024 - M.S. in Marketing, Western Governors University

Areas of Concentration: Digital Marketing, Marketing Analytics

2016/2017 - Graduate Diploma in Public Relations and Communications Management, McGill University

Area of Concentration: Nonprofit/Cultural Communications

2001-2005 - B.A. in Art History, University of Delaware

Scholarly Activities

2026 - Presenter, UMass Global GenAI Conference

2022 - National Endowment for the Arts, American Rescue Plan Grant Reviewer

2014-2026 - Former Adjunct Faculty, UAGC, Point Park University, WGU, University of Tampa, Drexel University              

 

 

 

Professional Experience

2023-2026: Marketing Director, Pittsburgh Playhouse

  • Senior leader for revenue generation, marketing, PR, and customer service operations for a multimillion-dollar cultural center 

2010-2015: Marketing Director, former PR and Digital Communications Manager, Wilma Theater

  • Directed all marketing, sales, and brand efforts for a Tony-award-winning regional theatre and performance space 

2007-2009: Marketing Director, Delaware Contemporary Art Museum

  • Senior-level position overseeing all marketing, communications, and visitor services teams for Delaware’s largest contemporary art organizations

Education History

2023/2024 - M.S. in Marketing, Western Governors University

Areas of Concentration: Digital Marketing, Marketing Analytics

2016/2017 - Graduate Diploma in Public Relations and Communications Management, McGill University

Area of Concentration: Nonprofit/Cultural Communications

2001-2005 - B.A. in Art History, University of Delaware

Scholarly Activities

2026 - Presenter, UMass Global GenAI Conference

2022 - National Endowment for the Arts, American Rescue Plan Grant Reviewer

2014-2026 - Former Adjunct Faculty, UAGC, Point Park University, WGU, University of Tampa, Drexel University              

 

 

 

Professional Experience

2023-2026: Marketing Director, Pittsburgh Playhouse

  • Senior leader for revenue generation, marketing, PR, and customer service operations for a multimillion-dollar cultural center 

2010-2015: Marketing Director, former PR and Digital Communications Manager, Wilma Theater

  • Directed all marketing, sales, and brand efforts for a Tony-award-winning regional theatre and performance space 

2007-2009: Marketing Director, Delaware Contemporary Art Museum

  • Senior-level position overseeing all marketing, communications, and visitor services teams for Delaware’s largest contemporary art organizations

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Jan 11, 2027