How long does it take to earn a BS in Digital Marketing?

Typically, bachelor’s programs require 120 credit hours, which translates to four years of full-time study for most students. At UMass Global, many of our adult students bring valuable college credits to the table. That’s why we’ve created options for completing your online BS in Digital Marketing more quickly. Generous Credit Transfer Policy — We have a flexible transfer policy that allows you to transfer up to 90 credits from previous college coursework — equaling up to 75% of the credits needed to obtain a degree. Multiple Starts per Year — UMass Global offers six start dates annually, so you can begin your studies whenever it works best for you. This flexibility also helps when scheduling required courses. So, while the national standard typically involves a four-year completion timeline, at UMass Global, your BS in Digital Marketing could be closer than you think!

Do you need a degree to get into digital marketing?

With few exceptions (talking to you, Bill Gates), a college degree will greatly improve your career prospects from a number of angles. While not an absolute requirement (as you would find in medical or legal professions), a bachelor’s degree in digital marketing shows a level of commitment and knowledge that can’t easily be acquired through experience alone. Here are some of the advantages of earning a digital marketing bachelor’s degree: Foundation of Knowledge: A degree program, especially one focused on digital marketing or a related field like data analytics or business , provides a strong theoretical and practical foundation. It can equip you with knowledge of marketing principles, consumer behavior, data analysis, and other essential skills. Enhanced Credibility: A degree can add credibility to your resume and make you more competitive in the job market. It can be much more difficult to detail your skills without a degree, whereas, with a BS, those skills are assumed to be part of the curriculum. Many employers, especially larger corporations, prefer or even require candidates to have a bachelor's degree to apply for positions. Networking Opportunities: Being in a university degree program allows you to network with professors, classmates, and industry professionals. These valuable contacts can often provide information or connections for relevant opportunities in the industry. Structured Learning: A structured academic environment can help you develop a well-rounded understanding of digital marketing. The depth of the skills and knowledge gained are valuable highlights for a resume or application. The BS in Digital Marketing at UMass Global covers these areas: search engine optimization and marketing, email marketing, social media marketing, content creation and strategy, data analytics and interpretation, digital advertising and A/B testing, user experience (UX) optimization, and more.

Online BS in Digital Marketing

Develop hands-on digital marketing skills in social media strategy, content creation, analytics, marketing technology and artificial intelligence.

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Build Marketing Skills for a Digital-First World

Through online coursework designed for adult learners, UMass Global’s Bachelor of Science in Digital Marketing helps you build skills to create strategies, engage audiences and improve campaigns. Learn from faculty who are working marketing professionals and bring current industry insight into the classroom.

Explore digital marketing strategy, social media, consumer behavior, marketing research, content creation, analytics and ethical marketing practices. Learn to use digital tools to optimize campaigns, strengthen consumer engagement and make data-informed decisions.

AI and marketing technology: Explore artificial intelligence and digital tools that can help optimize campaigns and improve consumer engagement.
Create, analyze and adapt: Develop content, use data to guide marketing decisions and build strategies for digital audiences.

At a Glance

Online: Instructor-Led

120 Credits

$500/Credit

Help me estimate my cost

Next Start Date

Fall II (Oct 26, 2026)

Program Benefits that Benefit You.

100% Online Coursework

Complete your BS in Digital Marketing with fully online coursework designed to fit around work, family, and other responsibilities.

Real World Skills and Value

Our coursework is designed to be immediately relevant to your career, whether seeking a promotion or changing direction.

Transfer Credits

Transfer up to 90 credits — up to 75% of your degree — and earn your bachelor’s in as few as 10 courses.

Next Session Starts

14Days

17Hours

19Minutes

53Seconds

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Median Salary²

Job openings (in the last 12 months)

Top Companies Hiring

Median Salary²

Job openings (in the last 12 months)

Top Companies Hiring

Median Salary²

Job openings (in the last 12 months)

Top Companies Hiring

Median Salary²

Job openings (in the last 12 months)

Top Companies Hiring

Data source: Lightcast™ 2026 www.lightcast.io

The pathway information provided through this website is based partly on U.S. Bureau of Labor Statistics data licensed by the University of Massachusetts Global from Lightcast. While the University of Massachusetts Global believes this data to be reliable, some of the data is based on estimates made by Lightcast when actual data is unavailable. Those estimates and the corresponding data may need to be corrected.

Change in employment projections 2022 - 2032
Based on BLS Occupational Employment Statistics and updated quarterly
The University of Massachusetts Global does not guarantee a job to graduates upon completion of any program

Courses You Might Take

MKTU 460

Advanced Content Creation

3 Credits

MKTU 362

Digital Marketing Ethics

3 Credits

MKTU 361

Social Media Strategy

3 Credits

MKTU 318

Consumer Behavior

3 Credits

MKTU 310

Marketing Research

3 Credits

MGTU 411

Foundations in Artificial Intelligence

3 Credits

What Our Students Say

In my college education at three different schools, UMass Global presented me with an experience that was unmatched. I was able to do my work, feel passionate about the material I was learning, and feel that no matter what, the professors and students wanted me to succeed.

Emily W.

BA in Communication and Media

My professors are awesome. Very flexible, quick to respond to questions, very knowledgeable, and my impression is that they want you to be successful and do well in their class.

Cynthia S.

Applied Studies, BA

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Get details about your UMass Global program and how it can fit into your busy life.

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Review your chosen program and answer questions.
Discuss start dates and next steps based on your goals and schedule.

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Admission Requirements

Applicants for this program must complete the formal application process and submit required documents. Documents required vary based on the number of transferable credits and include:

12 OR MORE TRANSFERABLE CREDITS

A minimum 2.0 cumulative GPA
Provide official transcripts from ALL colleges and universities attended

0 – 11 TRANSFERABLE CREDITS

High school diploma or GED equivalent
Official high school transcript indicating the date of graduation
Provide official transcripts from ALL colleges and universities attended

Students with fewer than 12 credits or below a 2.0 GPA will take LBSU 100 (Student Success Strategies) during their first session to build a solid foundation for college success.

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Frequently Asked Questions

A Bachelor of Science in Digital Marketing degree opens the door to a variety of careers in the world of business and marketing. The global demand for digital marketing professionals continues to grow, spanning a multitude of industries. Here is a sample of job titles open to graduates with this degree: Social Media Manager, Digital Marketing Manager, Data Analyst or Digital Marketing Analyst, Social Media Specialist, SEO Specialist, and Content Creator.

Typically, bachelor’s programs require 120 credit hours, which translates to four years of full-time study for most students. At UMass Global, many of our adult students bring valuable college credits to the table. That’s why we’ve created options for completing your online BS in Digital Marketing more quickly.

Generous Credit Transfer Policy — We have a flexible transfer policy that allows you to transfer up to 90 credits from previous college coursework — equaling up to 75% of the credits needed to obtain a degree.
Multiple Starts per Year — UMass Global offers six start dates annually, so you can begin your studies whenever it works best for you. This flexibility also helps when scheduling required courses.

So, while the national standard typically involves a four-year completion timeline, at UMass Global, your BS in Digital Marketing could be closer than you think!

With few exceptions (talking to you, Bill Gates), a college degree will greatly improve your career prospects from a number of angles. While not an absolute requirement (as you would find in medical or legal professions), a bachelor’s degree in digital marketing shows a level of commitment and knowledge that can’t easily be acquired through experience alone.

Here are some of the advantages of earning a digital marketing bachelor’s degree:

Foundation of Knowledge:
- A degree program, especially one focused on digital marketing or a related field like data analytics or business, provides a strong theoretical and practical foundation.
- It can equip you with knowledge of marketing principles, consumer behavior, data analysis, and other essential skills.
Enhanced Credibility:
- A degree can add credibility to your resume and make you more competitive in the job market. It can be much more difficult to detail your skills without a degree, whereas, with a BS, those skills are assumed to be part of the curriculum.
- Many employers, especially larger corporations, prefer or even require candidates to have a bachelor's degree to apply for positions.
Networking Opportunities:
- Being in a university degree program allows you to network with professors, classmates, and industry professionals. These valuable contacts can often provide information or connections for relevant opportunities in the industry.
Structured Learning:
- A structured academic environment can help you develop a well-rounded understanding of digital marketing. The depth of the skills and knowledge gained are valuable highlights for a resume or application.
- The BS in Digital Marketing at UMass Global covers these areas: search engine optimization and marketing, email marketing, social media marketing, content creation and strategy, data analytics and interpretation, digital advertising and A/B testing, user experience (UX) optimization, and more.