Earn Your Digital Marketing Degree Online

Through online coursework designed for adult learners, the UMass Global Bachelor of Science in Digital Marketing can be a springboard into this burgeoning area of today’s marketing universe. Digital marketing has rapidly replaced much of traditional legacy advertising, and new skills are needed to keep pace. Your digital marketing degree coursework will cover search engine optimization (SEO), email and social media marketing, content creation and strategy, data analytics, digital advertising, user experience (UX) optimization, and more.

  • Artificial Intelligence Integration: A focus on artificial intelligence is part of your BS in Digital Marketing curriculum.
  • New Marketing, New Strategies: From pay-per-click ads, content creation, and customer engagement to advanced digital tools and platforms, learn how today’s advertising dollars are being spent in the digital universe.
  • Real World Skills and Value: Our digital marketing degree coursework is designed to be immediately relevant to your career. Many of our business school professors are also working professionals, ensuring relevance in today’s business environment.

At a Glance

Online
120 Credits
$500/Credit
Help me estimate my cost
Next Start Date
Spring I (Jan 12, 2026)

Program Benefits that Benefit You.

100% Online Coursework

At UMass Global, our BS in Digital Marketing coursework is fully online, allowing you the flexibility to keep working while building the skills you need to succeed.

Opportunities Across Industries

Digital Marketing has become a mainstay in nearly every industry — with opportunities spanning healthcare, technology, education, entertainment, and more.

Transfer Credits

Transfer up to 90 credits — up to 75% of your degree — and earn your bachelor’s in as few as 10 courses.

Career Outlook for BS in Digital Marketing

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Results for:
Los Angeles-Long Beach-Anaheim, CA
Median Salary2
Job openings (in the last 12 months)
Top Companies Hiring
Median Salary2
Job openings (in the last 12 months)
Top Companies Hiring
Median Salary2
Job openings (in the last 12 months)
Top Companies Hiring
Median Salary2
Job openings (in the last 12 months)
Top Companies Hiring

Data source: Lightcast™ 2025 www.lightcast.io

The pathway information provided through this website is based partly on U.S. Bureau of Labor Statistics data licensed by the University of Massachusetts Global from Lightcast. While the University of Massachusetts Global believes this data to be reliable, some of the data is based on estimates made by Lightcast when actual data is unavailable. Those estimates and the corresponding data may need to be corrected.

  1. Change in employment projections 2022 - 2032
  2. Based on BLS Occupational Employment Statistics and updated quarterly
  3. The University of Massachusetts Global does not guarantee a job to graduates upon completion of any program

Courses You Might Take

MKTU 460

Advanced Content Creation

3 Credits
MKTU 362

Digital Marketing Ethics

3 Credits
MKTU 361

Social Media Strategy

3 Credits
MKTU 320

Consumer Behavior

3 Credits
MKTU 310

Marketing Research

3 Credits
MGTU 411

Foundations in Artificial Intelligence

3 Credits

What it’s like going to UMass Global?

Instructor-Led, Session-Based

This program is delivered in an instructor-led format, with eight-week sessions and multiple start dates per year for flexibility. In each class, you'll focus on one topic at a time and can take a session off if needed—no penalty. Courses include online lectures, group discussions, and structured assignments with set deadlines. This format offers clear milestones and peer interaction, making it ideal for students who thrive in a structured learning environment.

Personalized Support Services

UMass Global meets you wherever you are in life, with dedicated support at every step. From enrollment coaching and financial aid to academic advising and career services, we're committed to your success. Access personalized guidance, flexible resources, and a supportive community, empowering you to achieve your educational goals, no matter your starting point.

Office meeting

Employer-Aligned Curriculum

At UMass Global, our employer-aligned curriculum ensures that coursework is directly relevant to today’s workplace. Designed with input from industry experts and faculty who are also working professionals, our programs focus on practical, career-advancing skills. Using a “backwards course design,” we tailor coursework to meet current job market needs. Our diverse faculty provides real-world insights and mentorship, ensuring that the skills you learn are immediately applicable to your career or future career changes.

Office meeting

Instructor-Led, Session-Based

This program is delivered in an instructor-led format, with eight-week sessions and multiple start dates per year for flexibility. In each class, you'll focus on one topic at a time and can take a session off if needed—no penalty. Courses include online lectures, group discussions, and structured assignments with set deadlines. This format offers clear milestones and peer interaction, making it ideal for students who thrive in a structured learning environment.

Personalized Support Services

UMass Global meets you wherever you are in life, with dedicated support at every step. From enrollment coaching and financial aid to academic advising and career services, we're committed to your success. Access personalized guidance, flexible resources, and a supportive community, empowering you to achieve your educational goals, no matter your starting point.

Office meeting

Employer-Aligned Curriculum

At UMass Global, our employer-aligned curriculum ensures that coursework is directly relevant to today’s workplace. Designed with input from industry experts and faculty who are also working professionals, our programs focus on practical, career-advancing skills. Using a “backwards course design,” we tailor coursework to meet current job market needs. Our diverse faculty provides real-world insights and mentorship, ensuring that the skills you learn are immediately applicable to your career or future career changes.

Office meeting

Our Faculty

All Faculty
Amy Burks-Stewart, DBA
Associate Dean, School of Business and Professional Studies, Professor of Digital Marketing
Amy Burks-Stewart DBA

Admission Requirements

Applicants for this program must complete the formal application process and submit required documents. Documents required vary based on the number of transferable credits and include:

0 – 11 TRANSFERABLE CREDITS

  • High school diploma or GED equivalent
  • Official high school transcript indicating the date of graduation
  • Provide official transcripts from ALL colleges and universities attended

12 OR MORE TRANSFERABLE CREDITS

  • A minimum 2.0 cumulative GPA
  • Provide official transcripts from ALL colleges and universities attended

Active military?

Admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS, or JST transcripts.

Start Strong with Support

Students with fewer than 12 credits or below a 2.0 GPA will take LBSU 100 (Student Success Strategies) during their first session to build a solid foundation for college success.

We support our
Military Veterans!

  •  Yellow Ribbon School
  •  Recognized Military Friendly School
  •  Founded to Serve Military Personnel

Check out our Military and Veterans pages and discover how we can support you in your educational journey.

Learn How

WASC Senior College and University Commission

University of Massachusetts Global is accredited by the WASC Senior College and University Commission (WSCUC)

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Frequently Asked Questions

A Bachelor of Science in Digital Marketing degree opens the door to a variety of careers in the world of business and marketing. The global demand for digital marketing professionals continues to grow, spanning a multitude of industries. Here is a sample of job titles open to graduates with this degree: Social Media Manager, Digital Marketing Manager, Data Analyst or Digital Marketing Analyst, Social Media Specialist, SEO Specialist, and Content Creator. 

Typically, bachelor’s programs require 120 credit hours, which translates to four years of full-time study for most students. At UMass Global, many of our adult students bring valuable college credits to the table. That’s why we’ve created options for completing your online BS in Digital Marketing more quickly.

  • Generous Credit Transfer Policy — We have a flexible transfer policy that allows you to transfer up to 90 credits from previous college coursework — equaling up to 75% of the credits needed to obtain a degree.
  • Multiple Starts per Year — UMass Global offers six start dates annually, so you can begin your studies whenever it works best for you. This flexibility also helps when scheduling required courses.

So, while the national standard typically involves a four-year completion timeline, at UMass Global, your BS in Digital Marketing could be closer than you think!

With few exceptions (talking to you, Bill Gates), a college degree will greatly improve your career prospects from a number of angles. While not an absolute requirement (as you would find in medical or legal professions), a bachelor’s degree in digital marketing shows a level of commitment and knowledge that can’t easily be acquired through experience alone.

Here are some of the advantages of earning a digital marketing bachelor’s degree:

  • Foundation of Knowledge:
    • A degree program, especially one focused on digital marketing or a related field like data analytics or business, provides a strong theoretical and practical foundation.   
    • It can equip you with knowledge of marketing principles, consumer behavior, data analysis, and other essential skills.   
  • Enhanced Credibility:
    • A degree can add credibility to your resume and make you more competitive in the job market. It can be much more difficult to detail your skills without a degree, whereas, with a BS, those skills are assumed to be part of the curriculum.
    • Many employers, especially larger corporations, prefer or even require candidates to have a bachelor's degree to apply for positions.
  • Networking Opportunities:
    • Being in a university degree program allows you to network with professors, classmates, and industry professionals. These valuable contacts can often provide information or connections for relevant opportunities in the industry.
  • Structured Learning:
    • A structured academic environment can help you develop a well-rounded understanding of digital marketing. The depth of the skills and knowledge gained are valuable highlights for a resume or application.
    • The BS in Digital Marketing at UMass Global covers these areas: search engine optimization and marketing, email marketing, social media marketing, content creation and strategy, data analytics and interpretation, digital advertising and A/B testing, user experience (UX) optimization, and more.

Testimonials

From the moment I applied, my admissions counselor was such a huge support.

Alison C.
Human Resources, BBA

I want to give the staff a huge thanks for constantly motivating and encouraging me through a tough time of getting ready to deploy. If it wasn't for them caring for me and checking on me and helping; I wouldn't have completed my bachelors.

Richard M.
Applied Studies, BA

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