Career Pathway: Director of Marketing

Are you passionate about leading marketing initiatives, driving brand strategy, and shaping organizational growth through innovative leadership? Join us for an engaging webinar that explores the career pathway to becoming a Director of Marketing. This webinar will provide an inside look at leadership roles within marketing departments, highlighting how directors shape brand vision, manage teams, oversee campaigns, and drive measurable business impact.

Participants will learn about the day-to-day responsibilities of Directors of Marketing, the skills and experience needed to succeed in leadership roles, and the diverse career opportunities available across corporate, nonprofit, tech, and creative industries.

By the end of this webinar, participants will:
-Understand the key responsibilities, leadership skills, and professional competencies of a Director of Marketing.
-Explore educational pathways that prepare you for this leadership role.
-Learn about funding options, scholarships, and professional development resources to support your career advancement.
-Participate in a Q&A session to receive expert advice on entering or advancing into leadership positions.

Instructor:
Dr. Amy Burks-Stewart
Associate Dean, School of Business and Professional Studies, Professor of Digital Marketing

*If you are a UMass Global student, please use your student email (mail.umassglobal.edu) to register.