BA in Applied Studies, Applied Communication

This degree completion program prepares students for the world of communications by exploring traditional and modern forms of communication as well as its history and how technology has impacted the way people interact with each other.

Applied Communication Program Overview

The Bachelor of Arts in Applied Studies, Applied Communications allows you to customize your education plan to align with your career path. Find a job as a broadcast engineering technician, public relations specialist, news correspondent, author, or editor in a wide range of industries.

  • Program allows you to leverage the experience you have already gained and complete your degree for professional advancement.
  • You’ll learn to craft targeted social media strategies, expand an organization's online presence.
  • You’ll be able to choose among customize course choices to align with your current or future career path.

Next Session

Spring II (Mar 6, 2023)

Estimated Tuition

Ways to Learn

Online

Imagine Your Future In Applied Studies: Applied Communication

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    The pathway information provided through this website are based in part on U.S. Bureau of Labor Statistics data that is licensed by University of Massachusetts Global from Emsi. While University of Massachusetts Global believes this data to be reliable as a whole, some of the data is based on estimates made by Emsi, when actual data is not available. Those estimates and the corresponding data may not be accurate.

    1. Change in employment projections 2019 - 2029

    2. Based on BLS Occupational Employment Statistics and updated quarterly

    3. University of Massachusetts Global does not guarantee a job to graduates upon completion of any program

     

    Attending Brandman University* has been one of the best decisions I've ever made and I can honestly say it's made me a better person. When you can take the things you learn in school and apply it, it makes you a better leader.
    Jorge H. | BA in Applied Studies
    *Brandman University is now UMass Global
    Gordon Winn
    The fact that Brandman University* was a not-for-profit school, really sealed the deal for me. I wanted to be able to attend a college, where I knew that my money, my tuition, was being used for the school and not being paid to the shareholders.
    Gordon W. | BA, Organizational Leadership
    *Brandman University is now UMass Global
    Each instructor led me to believe, by providing knowledge and resources, that I was capable of making positive impacts in the lives of people.
    Angelo C. | B.A. Organizational Leadership
     

    Admission Requirements

    Applicants for this program must complete the formal application process and submit required documents. Documents required vary based on the number of transferable credits and include:

    0 - 11 TRANSFERABLE CREDITS

    • High school diploma or GED equivalent
    • Official high school transcript indicating the date of graduation

    12 OR MORE TRANSFERABLE CREDITS

    • A minimum 2.0 cumulative GPA
    • Provide official transcripts from ALL colleges and universities attended
    active military?

    Admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts.

    Transcripts

    Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

    HAVE QUESTIONS ABOUT UNDERGRADUATE REQUIREMENTS?Request more information>

    BA in Applied Studies Program Curriculum

    • Bachelor degrees require students to complete a minimum of 120 semester units which include a combination of General Education requirements and program specific requirements. In the absence of sufficient transfer credit, students may need to take additional general electives to satisfy the 120 total units for the degree which a UMass Global Academic Advisor will help you evaluate.

       

      Basic Skills 12
      ENGU103 Writing Communication I: Writing and Rhetoric 3
      ENGU 104 Written Communication II: Writing About Literature 3
      Quantitative reasoning 3
      Oral communication 3
      Breadth Requirements 24
      Humanities Select from 3 different areas: Communications, English, Fine Arts, Foreign Languages, Humanities, Liberal Studies, Philosophy, Religious Studies 9
      Natural Sciences Select 6 credits 6
      Social Sciences Select from 3 different areas: Criminal Justice, Early Childhood Education, Economics, History, Marketing, Organizational Leadership, Political Science/Legal Studies, Psychology, Social Sciences, Social Work, Sociology 9
      Liberal Education Foundations 6
      LBSU 302 Information Fluency and Academic Integrity 3
      LBSU 304 Liberal Arts Core Foundations 3
      Total Credits 42
    • In addition to the University General Education and elective requirements, the BAAS has a foundation requirement of 15 credits and a degree concentration of 21 additional credit hours at the upper division level, for which students may select any 21 credits of elective, upper division courses or may select one of the three degree concentrations below.

      Courses may be used to fulfill both major and general education requirements.

      LBSU 306

      Transition to Applied Studies

      3

      COMU 315

      Intercultural Communication

      3

      COMU 375

      Media Ethics

      3

      ENGU 380

      Professional Writing

      3

      LBSU 487

      Applied Studies Capstone 3
      Select on of the concentrations 21
      Total Credits 36
    • COMU 300

      Communications and Media: Challenges and Opportunities

      3

      COMU 301

      Advanced Public Speaking

      3

      or

      COMU 370

       

      Principles of Public Relations

      3

      COMU 330

      History of Communication and Technological Revolutions

      3

      COMU 420

      Strategic Social Media

      3

      ENGU 348

      Writing and Producing for New Media in the 21st Century

      3

      HUMU 345

      Art, Media Technology, and Culture

      3
      Select upper division course (three credits) from Communications, English, or Psychology 3

       

      Total Credits

       

      21

    WSCUC

    University of Massachusetts Global is accredited by the WSCUC Senior College and University Commission (WSCUC)

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