BA in Communications and Media

Develop an interdisciplinary foundation that will launch your career in social media, public relations, journalism, digital marketing, product and project management, media relations and communication strategy.

Communications and Media Degree Overview

The Bachelor of Arts in Communications and Media is designed to provide you the expertise, skills and adaptability necessary to succeed in professional communications specializations. You will be equipped with the skills required for communications positions in a variety of fields.

Students will:

  • Create compelling stories that engage stakeholders across a variety of media platforms.
  • Apply communication and social media strategies that are responsive to a culturally diverse global audience.
  • Explore the basic elements of multimedia tools, communication formats and techniques.
  • Interpret and explain information and data in meaningful ways to create strategic media campaigns.
  • Design communications and media technology solutions to address community and global issues.

Next Session

Summer II (Jun 24, 2024)

Estimated Tuition

Ways to Learn

Online

Imagine Your Future In Communications and Media

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    I actually had a counselor that would call me, just to see how I was doing in school. Was there any additional assistance that I needed? To me that was showing me that they have value in what I’m doing.

    Rojelio Morales
    BA, Organizational Leadership
    Amy J.
    The online format works best for my busy schedule, they understand that we are busy working adults, so they are encouraging with high expectations. The professors support their students and truly want them to be successful. 
    Amy J.
    MA, Special Education
     

    Admission Requirements

    Applicants for this program must complete the formal application process and submit required documents. Documents required vary based on the number of transferable credits and include:

    0 - 11 TRANSFERABLE CREDITS

    • High school diploma or GED equivalent
    • Official high school transcript indicating the date of graduation

    12 OR MORE TRANSFERABLE CREDITS

    • A minimum 2.0 cumulative GPA
    • Provide official transcripts from ALL colleges and universities attended
    active military?

    Admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts.

    Transcripts

    Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

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    BA in Communications and Media Program Curriculum

    • Bachelor degrees require students to complete a minimum of 120 semester units which include a combination of General Education requirements and program specific requirements. In the absence of sufficient transfer credit, students may need to take additional general electives to satisfy the 120 total units for the degree which a UMass Global Academic Advisor will help you evaluate.

       

      Code Course Name Credits
      Basic Skills 12
      ENGU103 Writing Communication I: Writing and Rhetoric 3
      ENGU 104 Written Communication II: Writing About Literature 3
      MATU 103 Applied Mathematics 3
      COMU 101 Public Speaking 1 3
      Quantitative reasoning 3
      Oral communication 3
      Breadth Requirements 24
      Humanities Select from 3 different areas: Communications, English, Fine Arts, Foreign Languages, Humanities, Liberal Studies, Philosophy, Religious Studies 9
      Natural Sciences Select 6 credits 6
      Social Sciences Select from 3 different areas: Criminal Justice, Early Childhood Education, Economics, History, Marketing, Organizational Leadership, Political Science/Legal Studies, Psychology, Social Sciences, Social Work, Sociology 9
      Liberal Education Foundations 6
      LBSU 302 Information Fluency and Academic Integrity 3
      LBSU 304 Liberal Arts Core Foundations 3
      Total Credits 42
    • COMU 300  Communications and Media: Challenges and Opportunities

       3

      COMU 301  Advanced Public Speaking

       3

      COMU 330  History of Communication and Technological Revolutions

       3

      COMU 360  Methods and Techniques of Persuasion

       3

      COMU 365  Multimedia Journalism

       3

      COMU 370  Principles of Public Relations

       3

      COMU 375  Media Ethics

       3

      COMU 420  Strategic Social Media

       3

      ENGU 348  Writing and Producing for New Media in the 21st Century

       3

      MKTU 301  Principles of Marketing

       3

      PSYU 355  Media Psychology

       3

      SSCU 303  Social Scientific Perspectives on Media and Culture

       3

      SSCU 380  Interpreting Date: Predictions, Patterns, 3 and Communication  3
      COMU 485  Communications and Media Capstone

       3

      Major Core Requirements Subtotal  42
    • Select six credits from the following: 1

       6

      COMU 315

      Intercultural Communication

      COMU 410
      Organizational Communication

       

      COMU 499
      Independent Study

       

       or LSBU 492 Experiential Learning  
      HUMU 250
      Humanities in a Digital Culture

       

      HUMU 345
      Art, Media Technology, and Culture

       

      MGTU 310
      Legal Environment of Business

       

      OLCU 414
      Team Building

       

      OLCU 425
      Leadership in Diverse and Multicultural Organizations

       

      PSYU 306
      Critical Thinking

       

      PSYU 336
      Social Psychology

       

      SOCU 415
      Sociology of Organizations and Institutions

       

      Communications and Media Electives Subtotal

      6

      Total Credits

      48

      1

      At least three credits must be upper division.

    • Code Course Name Credits
      COMU 300 Communications and Media: Challenges and Opportunities

      3

      COMU 365 Multimedia Journalism

      3

      COMU 370 Principles of Public Relations

      3

      COMU 420 Strategic Social Media

      3

      PSYU 355 Media Psychology

      3

      SSCU 380 Interpreting Data: Predictions, Patterns, and Communication

      3

      Total Credits

      18

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