What is a business administration degree?

A business administration degree provides the skills and knowledge needed to be successful in nearly any industry. Graduates can work in healthcare, technology, finance, government, and education. Most institutions offer undergraduate and graduate-level business degrees in various specializations, and some even extend to the doctoral level. Explore UMass Global’s full range of business programs.

!How long does it take to get a business degree?!

A traditional bachelor’s in business can take up to four years, and an MBA up to three.

What careers can I get with a BBA degree?

With a Bachelor of Business Administration degree, you can explore diverse career paths. Some common career options include: Business Analyst: Analyzing data, identifying trends, and making informed business recommendationsMarketing Manager: Planning and executing marketing strategies to promote products or servicesHuman Resources Manager: Overseeing employee recruitment, training, performance management, and organizational developmentFinancial Analyst: Evaluating financial data, conducting investment research, and providing financial guidanceOperations Manager: Optimizing processes, managing resources, and ensuring efficient business operationsPlease note that these are just a few examples, and the possibilities are vast. The specific career path you choose may depend on your interests, specialization, and additional qualifications you may acquire. Discover more paths with our resource, "Different Types of Business Degrees and Career Paths."

!What do you learn in a BBA degree program?!

A Bachelor of Business Administration (BBA) degree provides students with a solid foundation in various aspects of business and management. You will gain knowledge and skills in areas such as finance, marketing, human resources, operations, entrepreneurship, and strategic management. The curriculum is designed to develop well-rounded business professionals who can understand and navigate the complexities of the business world. Students can also align their program with their career goals by specializing in a certain area. Find a business program that fits your career goals.

Certificate in Digital Marketing

Program Overview

Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. Courses in this certificate cover the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each self-paced course takes about 3-4 hours to complete and includes interactive exercises, videos, selected readings, case studies and self-assessments to help you gain the necessary knowledge and skills to show mastery.

Learn More & Register

Note:

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive CEUs.

At a Glance

Extended Education

Approximately 30 hours

Up to 12 months to complete coursework

3 CEUs

HRCI credits: 19.5 (Specified - Strategic Business)

$549

No additional materials required

Program Highlights

Fully accessible

Badge and credit-awarding

Gamified Learning

Expert Supported

Video content

As a student, you will:

Understand online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more
Learn the strategic issues, marketing methods and tactics, industry terminology, and best practices
Explore real-world case studies from industry-leading practitioners
Earn a Certificate of Completion

Courses include:

Digital Marketing Strategy
Content Marketing
Social Media Marketing
Marketing Automation
Web Analytics
Search Engine Optimization (SEO)
Paid Search/Pay Per Click Advertising (PPC)
Mobile Marketing
Conversion Rate Optimization

Program Partner

We partnered with MindEdge to bring you affordable, full-suite, cloud-based, content-rich online education.

MindEdge Learning FAQs

older female business women mentoring younger asian female at informal location

Ask an Expert

This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject-matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.

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Certificate in Digital Marketing