Academic Programs

This self-paced, competency-based degree introduces students to principles of consumer behavior, research, international marketing, advertising and promotion strategy, and new product development. These areas of expertise give graduates competitive advantages in this ever-growing field.

Earn your business degree with an emphasis on marketing. Beyond your business core, this BBA in Marketing delves into everything from market research to consumer behavior, advertising to new product development. Interesting and constantly evolving coursework adapts to current trends in the marketing and advertising universe.

This business administration degree also introduces students to principles of organizational behavior, development and change, leadership theory, and team building. The UMass Global BBA in Organizational Leadership will prepare you for entry and mid-level supervisory roles. 

This business administration degree also focuses on the supply chain, the life blood of every business. As was seen during COVID, disruption to the supply chain affects all aspects of the global economy, and those issues have led to an increase in demand for supply chain managers. This BBA prepares you to take your place in the supply chain. 

This self-paced, competency-based degree program introduces students to supply chain concepts such as inventory management, product development, quality control, and ethical sourcing. Graduates entering this growing sector of the business world will apply project and relationship management skills to foster strong connections with suppliers to provide sustainable and reliable transportation. 

Open doors to the business world with this bachelor’s degree in business administration. From accounting to finance, marketing to operations management — you’ll explore the breadth of business through industry-relevant coursework taught by working professionals.

Prepare to launch and grow in a lucrative career by earning a Master of Business Administration degree with an Accounting emphasis. In this competitive program, you’ll learn essentials of financial reporting and analysis as well as cost management to make strategic financial decisions.

Learn to use industry-leading software (including Esri) and tools to gain business insights from data. With your Master of Business Administration in Data Analytics, you’ll build valuable skills that apply in virtually any industry.

Businesses can’t succeed without strategic financial plans. In this online Master of Business Administration with a Finance Emphasis, you’ll gain both core business leadership and management skills as well as specialized knowledge of various types of investments and portfolio management — critical to helping competitive businesses thrive.

Healthcare is growing and changing constantly. In this online master of business administration program designed for those interested in healthcare administration, you’ll gain the skills you need to meet these new challenges and lead healthcare organizations through market competition, major organizational restructuring, and government regulations.