MBA in Business Administration, Marketing

The MBA with emphasis in marketing helps you gain 'expert' status in the principles of consumer behavior, research, international marketing, advertising and promotion strategy, and new product development. Gain in a competitive advantage in this ever-growing field.

MBA with Emphasis in Marketing Overview

Earn your MBA with emphasis in marketing and dive deep into the technological and psychological aspects of the field. The MBA program combines both theory and practice to fuel your professional success after graduation. Employment opportunities will grow as companies search for new and innovative ways to market their products to consumers. You can be ready for advancement with a master of business administration - marketing degree.

As an MBA - Marketing student: 

  • You will learn to analyze industry trends to determine and implement successful marketing strategies. 
  • You will develop valuable organizational, interpersonal and decision-making skills while learning to effectively communicate.
  • You will be prepared for positions at marketing and advertising agencies, corporate marketing departments, finance, manufacturing firms and retail companies.

Next Session

Spring II (Mar 6, 2023)

Estimated Tuition

Ways to Learn

Online

Program Benefits that Benefit You.

A Better Balance for Work and School

Affordable, asynchronous classes that fit your work schedule, offered 100% online so you can learn while you earn.

Start Sooner, No GMAT or GRE Required

Designed for working professionals, benefit from rolling starts and flexible entry - no GMAT or GRE required for admission.

Build Marketing Skills

Everyone thinks they’re a marketer, but you can learn about market research, environmental scans, creating a marketing mix, and more to help you grow as a marketer.

WSCUC

University of Massachusetts Global is accredited by the WSCUC Senior College and University Commission (WSCUC)

Imagine Your Future In Marketing

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    Data source: Economic Modeling, LLC (Emsi) / www.economicmodeling.com

    The pathway information provided through this website are based in part on U.S. Bureau of Labor Statistics data that is licensed by University of Massachusetts Global from Emsi. While the University of Massachusetts Global believes this data to be reliable as a whole, some of the data is based on estimates made by Emsi, when actual data is not available. Those estimates and the corresponding data may not be accurate.

    1. Change in employment projections 2019 - 2029

    2. Based on BLS Occupational Employment Statistics and updated quarterly

    3. University of Massachusetts Global does not guarantee a job to graduates upon completion of any program

     

    My desire to go back to school was personal. Both my mom and dad graduated from high school, and I’m the first in my family to go on for my college education. I want to be a positive role model for my children. I can do all three – work, family and school; I didn’t have to choose.
    Brandy C. | MBA Program
    The structure of the program was a really good fit for me. After two other attempts to get my MBA – once in the ‘80s and again in 2009 – I was ready to get it done and I did at Brandman* . They have a great program and I would encourage everyone to go for it!
    Terry T. | MBA
    *Brandman University is now UMass Global
    Going back to school helped me get out of my comfort zone. It helped me get past the ‘we’ve always done it that way’ mentality. I learned that I needed to innovate personally, professionally and to help other become more innovative.
    Keith F. | MBA Program

    Admission Requirements

    Applicants for this master's degree program must complete the formal application process with all required documents, which include:

    • Completed application
    • GPA: Meet 1 of these 4 GPA options for admission
    • Official transcripts from all regionally accredited institutions where baccalaureate and/or post-baccalaureate coursework was completed or attempted
    Transcripts

    Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

    Graduate Level Exams

    This Master’s degree program does not require applicants to take costly exams like the GRE/GMAT. Why? Because we value your professional and life experience. You should get credit for what you already know.

    HAVE QUESTIONS ABOUT THE MASTER'S DEGREE REQUIREMENTS? Request more information>

    MBA Program Curriculum

    • Select 24-36 credits of the following, depending upon waivers:

      24-36

      ACCU 602
       Financial Reporting & Analysis

       

      BUSU 610
       Data Analysis for Decision Making

       

      BUSU 620
       Economic Analysis for Managers

       

      BUSU 630
       Business Process Analysis and Innovation

       

      BUSU 650
       Corporate Responsibility: Ethics and Sustainability

       

      FINU 607
       Financial Management

       

      HRCU 600
       Human Resource Foundations

       

      MKTU 605
       Marketing Management

       

      OLCU 613
       Seminar in Organizational Dynamics

       

      OLCU 615
       Leading Organizational Change

       

      OLCU 632
       Leadership and Innovation

       

      BUSU 640
       Business Strategy and Competitive Advantage Capstone

       

      Core Requirements Subtotal

      24-36

      Electives or Designated Emphasis Area (choose below)

      12

      Total Credits

      36-48

    • MKTU 624  Seminar in Marketing Research

      3

      MKTU 630  Seminar in New Product Development

      3

      MKTU 635  Seminar in Advertising and Promotion

      3

      MKTU 640  Seminar in International Marketing

      3

      Total Credits

      12

    Meet Our Faculty

    Want More Information About Business?

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    Frequently Asked Questions

    Browse through frequently asked questions about business and related degree programs.

    Why get an MBA?

    An MBA can be beneficial in several ways. Earning one can help you achieve your long-term career goals, increase your earning potential, expand your professional network and even allow you to break into a new field. Need more inspiration? Check out these MBA success stories.

    What can you do with an MBA degree?

    Considered the gold standard in business, an MBA can help increase professional opportunities and even earning potential. Adding a specialization can help align curriculum with a certain career path. Example positions for MBA grads include financial analyst, risk solutions architect, health services manager, marketing director, benefits specialists and more. Explore your options by checking out our resource "10 MBA specializations and why you should consider pursuing one."

    What is an MBA in data analytics program like?

    In addition to the core MBA courses in finance and economics, students interested in data analytics can expect to dig deeper into data visualization, modeling and business applications using industry leading Esri GIS software. Graduates of the UMass Global MBA in Business Intelligence and Data Analytics will be able to synthesize multiple data sources to evaluate business trends. Learn more by checking out our resource What to expect from an MBA in Data Analytics.

    What is an MBA in finance program like?

    An MBA in finance provides students with the same foundational knowledge as a general MBA, covering topics like statistics, economics, leadership and marketing. But the finance emphasis also allows students to broaden their expertise in areas like stock market analysis, global economy, corporate finance and investment banking. Learn more here.

    Take the next step toward your MBA at UMass Global

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