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This self-paced, competency-based degree program prepares students to develop their own leadership skills, philosophies, and ethics. Beyond a solid business foundation, graduates will demonstrate expertise in human resources, organizational structure, social responsibility, and project management.

This self-paced, competency-based degree introduces students to principles of consumer behavior, research, international marketing, advertising and promotion strategy, and new product development. These areas of expertise give graduates competitive advantages in this ever-growing field.

Earn your business degree with an emphasis on marketing. Beyond your business core, this BBA in Marketing delves into everything from market research to consumer behavior, advertising to new product development. Interesting and constantly evolving coursework adapts to current trends in the marketing and advertising universe.

This business administration degree also introduces students to principles of organizational behavior, development and change, leadership theory, and team building. The UMass Global BBA in Organizational Leadership will prepare you for entry and mid-level supervisory roles.