ALISO VIEJO, Calif. (October 24, 2025) — University of Massachusetts Global proudly announces the launch of its innovative Bachelor of Science in Digital Marketing, with classes beginning Spring I on January 12, 2026. This cutting-edge program is designed to prepare adult learners for the next generation of marketing — driven by technology-focused strategies that reflect today’s fast-evolving digital landscape. Delivered fully online, the BS in Digital Marketing offers students the flexibility to balance their studies with professional and personal commitments while gaining the expertise needed to lead and innovate in the modern marketing ecosystem.
“Today’s marketers need fluency in data, content, and artificial intelligence. Our new BS in Digital Marketing equips students with hands-on experience and industry-aligned skills so they can create value from day one — whether they’re launching campaigns, optimizing analytics, or building brands,” said Dr. Jennifer Teague, Dean of the School of Business and Professional Studies at UMass Global. “We know digital marketing roles are growing across every sector. This program was designed with industry input to ensure students learn how to turn insights into action by combining analytics, creative strategy, and ethical AI to drive measurable results. Our graduates are not only job-ready for the present but also primed to adapt as the field continues to evolve.”
According to the U.S. Bureau of Labor Statistics, advertising, promotions, and marketing manager roles are projected to grow 6% from 2024 to 2034, which is higher than the average for all occupations and highlights the strong demand for marketing professionals, especially those with digital expertise. This market momentum, combined with UMass Global’s experienced faculty and practical curriculum, positions graduates to excel in leadership roles in today’s rapidly evolving digital environments.
The fully online coursework enables students to earn their degree on their terms, with multiple start dates each year and a generous transfer policy that allows up to 90 credits to be applied toward the degree. In as few as ten courses, motivated students can earn their bachelor’s and begin working in the field. Digital marketing skills are now essential in nearly every industry, from healthcare and technology to entertainment, education, and beyond. UMass Global’s program prepares graduates for a diverse range of fast-growing roles, including Digital Marketing Manager, Social Media Strategist, SEO Specialist, and Data Analyst.
Prospective students are encouraged to connect with UMass Global Enrollment Coaches for more information about transfer policies, financial aid, and how to get started on the pathway to a rewarding career in digital marketing.
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