Online Bachelor of Business Administration (BBA)

A business administration degree provides the skills and knowledge needed to be successful in nearly any industry. Graduates can work in healthcare, technology, finance, government, and education. Most institutions offer undergraduate and graduate-level business degrees in various specializations, and some even extend to the doctoral level. Explore UMass Global’s full range of business programs.

Earning a degree in any field requires hard work, dedication, and commitment, but business administration degrees can be particularly challenging because they require students to learn a variety of topics across multiple disciplines. You'll need to be proficient in accounting, finance, marketing, management, and entrepreneurship to name a few.

It's important to stay organized and prepared when working towards a BBA degree. Get an early start on assignments and test preparation, especially if you’re working full time.

At UMass Global, we provide support for your entire journey, from your enrollment coach helping you get enrolled and ready for your first course, to your academic advisor then stepping in to take through graduation with your BBA. We also offer tutoring, tech support, and technology training.

Whether a Bachelor of Business Administration (BBA) degree from UMass Global is a good choice for you depends on your individual goals, interests, and circumstances. Here are three areas to consider when deciding if a BBA is a good degree for you:

• Career goals. A BBA degree can open doors to various career opportunities in business and management, including roles in marketing, finance, human resources, entrepreneurship, and more. If you’re interested in these fields, a BBA can provide entry.
• Valuable skills. The UMass Global BBA program covers a broad range of business topics, equipping you with skills in areas such as leadership, communication, problem-solving, and data analysis, which are valuable in many professions.
• Options. Our BBA degree is versatile, allowing you to explore different aspects of business. You can customize your degree by selecting electives that align to a specific career path you are interested in. Plus, we offer the BBA in two online learning styles: Instructor-paced or self-paced.

Ultimately, the decision to pursue a BBA degree at UMass Global should be based on your individual circumstances and aspirations. This is a broad-based degree that can lead to many different career options.

With a Bachelor of Business Administration degree, you can explore diverse career paths. Common options include: 

• Business analyst: Analyzing data, identifying trends, and making informed business recommendations
• Marketing manager: Planning and executing marketing strategies to promote products or services
• Human resources manager: Overseeing employee recruitment, training, performance management, and organizational development
• Financial analyst: Evaluating financial data, conducting investment research, and providing financial guidance
• Operations manager: Optimizing processes, managing resources, and ensuring efficient business operations

The specific career path you choose may depend on your interests, specialization, and additional qualifications you may acquire. Discover more paths with our 9 Different Types of Business Degrees and Career Paths blog post.

Typically, bachelor’s programs require 120 credit hours, which translates to four years of full-time study for most students. At UMass Global, you’ve got options for completing your degree more quickly.

• Generous credit transfer policy: Our policy allows you to transfer up to 90 credits from previous college coursework, meaning some students may only need about 30 credits (roughly one year of full-time study) to finish.
• Multiple starts per year: For the instructor-paced program, we offer six start dates annually, so you can begin your studies whenever it works best for you. This flexibility also helps when scheduling required courses.
• Modality options: In addition to this instructor-paced program, we offer a self-paced BBA program. This modality, known as UMass Global MyPath, allows you to advance by demonstrating mastery, moving faster through what you already know. And start dates are continuous, so you can jump into the program when you’re ready.

With a Bachelor of Business Administration degree, you can explore diverse career paths. Common options include: 

• Business analyst: Analyzing data, identifying trends, and making informed business recommendations
• Marketing manager: Planning and executing marketing strategies to promote products or services
• Human resources manager: Overseeing employee recruitment, training, performance management, and organizational development
• Financial analyst: Evaluating financial data, conducting investment research, and providing financial guidance
• Operations manager: Optimizing processes, managing resources, and ensuring efficient business operations

The specific career path you choose may depend on your interests, specialization, and additional qualifications you may acquire. Discover more paths with our 9 Different Types of Business Degrees and Career Paths blog post.

Typically, bachelor’s programs require 120 credit hours, which translates to four years of full-time study for most students. At UMass Global, you’ve got options for completing your degree more quickly.

• Generous credit transfer policy: Our policy allows you to transfer up to 90 credits from previous college coursework, meaning some students may only need about 30 credits (roughly one year of full-time study) to finish.
• Multiple starts per year: For the instructor-paced program, we offer six start dates annually, so you can begin your studies whenever it works best for you. This flexibility also helps when scheduling required courses.
• Modality options: In addition to this instructor-paced program, we offer a self-paced BBA program. This modality, known as UMass Global MyPath, allows you to advance by demonstrating mastery, moving faster through what you already know. And start dates are continuous, so you can jump into the program when you’re ready.

If graduate studies are in your future plans, the instructor-paced modality is recommended. The program’s traditional letter-grade and GPA grading system allows for a more seamless application process for master’s programs. 

The self-paced UMass Global MyPath model, which uses a mastery-based grading system instead of traditional letter grades or GPA, is better suited for those looking to earn only a bachelor’s degree and quickly put their skills to use in the workplace.